The word ‘Influencer Marketing’ has been causing a buzz in the world of digital marketing recently and is also catching up with brands as well at a real good pace. Brands have been seen leveraging this strategy of marketing by coming up with a lot of successful influencer campaigns thereby achieving their influencer marketing goals.

As Instagram continues to explode in popularity the visibility and reach of influencers is also growing manifolds. Amongst these influencers, lifestyle influencers have attracted a huge audience and engaged with them due to the great content. In most cases, these lifestyle influencers in India have a specific niche that makes them attractive. These lifestyle influencers dedicate themselves to posting a variety of content ranging from food to beauty, ootd’s to upcoming plans or events. The lifestyle influencers in India are basically documenting their lives thereby making their life look incredibly relatable and authentic.