With the advent of new-age marketing campaigns prevalent on Youtube, Youtube Influencers/Creators have been seen writing a whole new rulebook for the same in order to assure cost-effective marketing strategies on the platform. Also, there has been a gigantic cultural shift in the nature of celebrities in terms of their authenticity and community and other topics that are of concern to marketers. Many of you must be wondering, what led to this huge shift, well it is the new class of voices whom we call influencers/creators that have brought about this enormous change in the way Youtube Marketing works. To harness its potential to the fullest it is required to play by the right rules if you(brands/businesses) want to make the most of these novel marketing strategies.